DIGITAL STRATEGY • MARKETING • ANALYTICS
Hi, I'm
Racquel.
I’m a digital strategist and marketer who combines data, creativity, and consumer insight to build brands that connect and grow.
SELECTED WORK
Strategy with
purpose.
A collection of projects where I've combined strategy, creativity, and data to solve marketing challenges.
BRAND STRATEGY • DIGITAL MARKETING
Edikted Rebrand
A comprehensive rebrand and integrated marketing campaign designed to reposition Edikted for Gen Z and young millennial consumers.
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MARKETING • BRAND DEVELOPMENT
Agleam Healthcare
Built the marketing infrastructure for a healthcare consulting startup, including website strategy, SEO, content, social media, analytics, and brand development.
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MEDIA • ANALYTICS • PERFORMANCE
Planet Fitness
Developed media performance insights and competitive research for the national Planet Fitness account at Zimmerman Advertising, using data to support campaign optimization.
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DIGITAL MARKETING • CONTENT • SEO
Whitewater Marketing Agency
Supported nonprofit clients through digital marketing, SEO, social media, content creation, and creative development while working as an Account Coordinator.
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EDITORIAL • WRITING • CREATIVE STRATEGY
STRIKE Magazine
Served as a Writing Editor for Florida State University's STRIKE Magazine, contributing to editorial development, writing, editing, and creative storytelling.
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ABOUT ME
The person
behind the strategy.
I’m a marketing professional with a background spanning media strategy, digital marketing, analytics, branding, and creative strategy.
I earned my B.S. in Communication & Digital Media Studies from Florida State University and my M.S in Digital Strategy from the University of Florida.
My approach to marketing sits at the intersection of data and creativity. I enjoy understanding the buyer journey, identifying what the numbers are telling us, and turning those insights into strategies that create meaningful connections between brands and their audiences.