AGENCY • ACCOUNT COORDINATION • DIGITAL MARKETING
Whitewater Marketing.
Account coordination, content development, and digital marketing support across multiple client accounts at Whitewater Marketing.
My Role.
As an Account Coordinator at Whitewater Marketing, I supported multiple client accounts across marketing, content, and digital initiatives. I worked closely with account teams to help execute client needs while maintaining organized, consistent communication and deliverables.
One of the accounts I worked on was Els for Autism, founded by professional golfer Ernie Els. The organization supports individuals with autism and their families through education, employment, residential services, and community programs.
My work included supporting content and social media efforts, developing marketing materials, assisting with client deliverables, and contributing creative ideas that could strengthen each account's digital presence.
I also worked across additional client accounts and looked for opportunities to improve the way content was created and delivered. One example was pioneering a GIF service that could provide custom animated content for individual accounts, creating another flexible tool for social media and digital campaigns.
Selected Work.
A selection of creative work developed during my time at Whitewater Marketing.
Social Media Creative
Developed Instagram creative for Els for Autism as part of the organization's broader digital marketing and social media presence. This work allowed me to translate the organization's mission and initiatives into engaging, platform-specific content.
GIF Services
I pioneered a custom GIF service for Whitewater's client accounts, creating branded animated content that could be used across social media and digital campaigns. The goal was to give each client another engaging, flexible content format that could be customized to fit their individual brand, audience, and campaign needs.